DESIGN IN THE CONTEXT OF THE CONTEMPORARY CULTURAL SITUATION: STATUS TRANSFORMATION

Abstract

This study examines the changing status of design in the context of its relation with art. Currently, design has overcome its peripheral position and transformed into a special creative project activity aimed at harmonization of modern human life, solving the problems of artistic and imaginative structuring, transformation and communication of objective-spatial, procedural and sign-informative human environment.

The factors determining the actual position of design in culture are the totality and globalism of design, institutionalization of collective design, collecting and market structure of design products, high cost of collective design objects, growth and consolidation of the influence of museums of design in the world.

The paper is concluded that at the present stage there has been a transformation in the status of design and it is trying to reclaim more space in the culture. Design aims to give the consumer new impressions and emotions and this proves that it is not only an activity to transform the object-spatial world of man, but also a new form of human interaction with the design product.