Memory Codes: Transformation of Practices in the Context of Electronic Culture

Article

Abstract

[In Russian]

The author explores the way cultural memory mechanisms design team experience by exploiting it in the form of current cultural practices. The main idea of the article is that the forms of coding information are the basis of cultural practices and they determine the form and content of cultural memory. Since coding is different in different types of culture (oral, written, electronic), the era of Web 2.0 with its interactive design makes cultural memory mechanisms exist in a new form. The object of study was one of the most popular multiplayer games «World of Tanks», which exploits the image of the Great Patriotic War. The player has already had the memory of war from other sources, for example from the school course of history, literature or cinema, etc. But with the help of the computer it is possible to play the same event several times in the historic surroundings, and therefore the players create another version of alternative history that they are  experiencing as real, as a fact of their own biography.